Categories
Development

6 Key Stages in the Mobile App Development

The use of mobile apps is highly prevalent in daily life. People use mobile apps for a variety of purposes, including business, education, sports, communication, and shopping. Therefore, pay attention to the creation of a mobile app if you want your business to succeed.
But keep in mind that the purpose of every mobile app is to make users’ life easier, not more difficult. As a result, the application ought to function without any issues. And making a high-quality application that lives up to the expectations of potential users should be your top priority when designing a mobile application. Therefore, it’s crucial to specify exactly which phases of app development you need to take into account before you begin working on the app. Understanding what you must pay close attention to at each step is also essential.
If you have a great idea and want to make it a reality, our article on the six key stages of developing a mobile app will be helpful to you.

– Research and Plan Your Idea
Any product’s creation process starts with planning. A well-written project plan ensures the product’s effective execution. You need to conduct market research at this point. The following questions need to be clarified: “What position do you intend to occupy in this market?”; “Who are your competitors?”; and “What applications do your competitors produce?”
The planning phase of the app development process is essential. You will be able to lower the possibility of financial losses, find and fix the project’s flaws, and come to more rational conclusions.

– Requirements analysis
You can proceed to identifying the app’s needs once you’ve determined what kind of app you need to develop and who your target audience will be. The requirements may be any either basic or detailed. They ought to be suitable with the needs of the user, the system on which the application will be used, and the specifics of the business.

– Prototype the App
You make a visual description of your upcoming product in this step. You may now visualize how your application will appear. This knowledge will enable you to eliminate all potential flaws and avoid possible problems before you even begin creating the application. This will enable you to produce a high-quality application more quickly and with less price for bugs.

– Development
There are two stages involved in developing the mobile application:
Front-end development- This includes creating the client portion of the application, which creates the opportunity for user interaction. It is the responsibility of front-end developers to guarantee that the application runs perfectly across a variety of platforms.
The server and databases are referred to as back-end development. Developers are now creating APIs. The foundation for business logic, data storage, and retrieval is created here.

– Provide Quality Assurance and Testing
You are ready to launch your app into the market now that it is ready. You still have to go through quality assurance and testing, though. You will be able to identify any potential app issues at this stage before your users do. Therefore, you may solve consumer’s complaints about a malfunctioning application and establish a solid reputation for yourself.

– Deployment
Your application can be introduced to the market once you are sure that it functions flawlessly. If your mobile application is for Apple iOS or the Android operating system, it can be uploaded to marketplaces like the Google Play Store and the Apple iTunes App Store.

Wrap Up
We have covered all the fundamental steps involved in creating a mobile application for you. However, they may vary depending on the types of your business and your product. Contact us for more info!

Categories
Marketing

5 Ways To Build Brand Trust With Good Web Design

When it comes to web design, why is trust so important? The importance of trust in any relationship cannot be overstated. The same is true for your brand and website visitors. According to studies, upgrading a website’s design to include more modern elements can raise conversion rates by up to 33%.

“You only get one chance to create a good first impression,” as the adage goes. This motto has recently been disregarded by brands. If your website creates even the tiniest sense of doubt, you’ve already lost the sale.

However, establishing trust with smart web design extends beyond simply obtaining new clients. Many customers, for example, use a brand’s website to research a product before purchasing it – and to assist them in making a decision while shopping.

Customers that lack trust will not only refuse to make a purchase, but will also tell others about their unpleasant experiences and possibly submit negative reviews. Other clients who are unsure about the brand’s credibility will seek up these evaluations, leading them to choose a competitor.

Building a trustworthy brand and website, on the other hand, does not have to take years. You can improve the trust-building process by making a few simple modifications to your website design.

This article discusses five ways that a smart web design can help you develop brand trust.

Layout & Web Design

It’s amazing how many businesses overlook the importance of layout and web design in establishing trust. Your website is an excellent opportunity to make a positive first impression on your potential customers.

According to a study, 94% of clients have shown mistrust in the site’s design aspects. Only 6% of those polled said their distrust stemmed from the site’s content. As a result, the most crucial factor in determining users’ perceptions of trustworthiness is web design and style.

The Stanford Web Credibility Project, for example, discovered that web design had a significant subconscious impact on consumers’ trust in the information on a firm’s website—and, by implication, in the brand itself. In their poll, 46% of respondents said they judged the legitimacy of a website based on its overall design, which includes features like typography, layout, and color schemes.

Note: If your design is clumsy and outdated, and navigating is difficult, you’re not off to a great start in earning client trust. Your website must load quickly and be responsive across all devices like mobile phones, desktop, and much more. A well-designed website should be simple to navigate and developed by keeping the user in the mind.

Credibility Indicators

The context of your target audience and your performance determine the credibility of your website. Every time a new client views your website, most of us are fighting an uphill credibility struggle.

If the goal is to acquire new customers, it’s possible that they won’t be familiar with your brand. Integrating credibility criterias into your site can help you build trust with your visitors, convert them into paying customers, and increase revenue. 

Listed below are a few credibility indicators that you can use to build brand trust through your website:

Testimonials

Did you know that 91% of people believe reviews and testimonials are just as trustworthy as personal recommendations?

You’ve probably heard the saying that “actions speak louder than words” a million times. A testimonial from your customer can influence the purchase decisions of others. Including testimonials from your clients, influencers, or other businesses on your website might persuade your potential clients that you can deliver on what the individual claims.

Return Policy 

Another indicator of trustworthiness that might boost conversions is the return policy. Make it clear that you may simply return items. The number of new clients you can attract by incorporating a return policy will astound you.

Awards & Recognition

The truth is that adding awards and recognition to your brand’s website will give it legitimacy. You will become more credible and influential as soon as you get authority. Subtly highlight your accomplishments and show your visitors why they can trust you.

Social Connections 

Social media is one of the most powerful marketing tools for establishing credibility and collecting all inbound data. On various platforms, social media mandates a huge number of your social connections and intended audience reach. This is an opportunity to demonstrate that people care about and participate with your brand.

Note: If you don’t have a large social following or interaction, now is the time to start. Choose a platform that you believe will be the most beneficial to your brand.

Badges of Trust

It might be tough to create brand confidence when so many individuals fall prey to scammers. Signing up for services that provide a certain type of endorsement is another approach to get third parties to vouch for you. Listed below are common badges of trust you can use to build strong customer relationships:

SSL Certificate

SSL certificates are important for customer trust, in addition to encryption and authentication. The easily identifiable signals inform users that the information they provide will be protected.

Note: If your website does not have an SSL certificate, it will affect your google search rankings and lose some trust from more tech-savvy visitors.

Accessible Privacy Policy Page

The goal of your privacy policy page is to inform your users about how their personal information is utilized. As a result, it must be accessible to your users in order for them to have access to this information.

Note: The privacy policy page on your website should be easy and clear to understand. 

Contact Page

Your contact page is one of the most important pages. It’s where people will go if they have a query or a problem. And the first impression the website provides can either give them complete confidence in purchasing from you or completely turn them off.

Here are a few simple things you can do on your Contact Page to help your potential and present clients trust you more:

  1. Include a phone number.
  2. Make sure your contact form is working. 
  3. Include a map of your location. 
  4. Include your social media profiles.
  5. Give a clear idea about the response time. 

The bottom line is that taking these extra measures offers people comfort in knowing that there is a real location where they may come to talk to you, even if the chances of them doing so are slim.

Use Authentic Imagery & Content

Providing useful, relevant information and genuine photos is a fantastic way for your brand to become an industry leader. Websites with a lot of unique, high-quality content and photographs are the most effective.

Make sure to use the term “you” while writing content or having someone else write it for you. It serves as a placeholder for the reader’s name, which helps build transparency with your message. 

Note: You must be transparent with your customers if you want to inspire loyalty and trust. Customers want detailed information that isn’t skewed. They dislike ambiguous language or content that forces them to read between the lines.

The Big Picture 

Customers have more options when it comes to choosing between businesses to suffice their wants and needs. In such a setting, brand trust is a critical criterion for success.

At Brand and Beyond, we think that providing client experiences that are tailored to their wants and needs is critical. If you’re in search of a web design agency to help your brand create an online presence that attracts and builds customer trust, we can assist you. Get in touch with our team today and take your brand to another level.